Riparia is where two distinct elements come together — brilliant products and inspired marketing. Product Marketing requires a unique blend of technical understanding and creative storytelling. If you know you need product marketing but aren’t sure where to start, let’s chat! I’ll create a foundation of product marketing collateral to showcase the value of your product suite, work with you on a strategy to determine what product marketing will look like at your organization, and train your teams on product marketing processes such as go-to-market planning, sharing competitive intelligence, and establishing product feedback loops.

Services

Competitive Intelligence Compilation

Industry Trend Analysis

Case Study Development

Newsletter Development

Vendor/Partner Evaluation and Recommendation

Product Messaging

Product Launch Strategy and Execution

Go-to-Market Product Launch Collateral

Content Marketing

Sales Decks and Presentation Design

Internal and External Collateral Development

Strategic Selling and RFP Response

Project Management

Sales Enablement

Cross-functional Team Training