Amanda Jones,
Product Marketing Specialist

Creative, thoughtful approach to product launches, with a focus on storytelling and driving adoption of a nimble narrative that encourages problem solving.

History of orchestrating successful sales enablement
initiatives, encouraging deep product understanding, solution oriented selling, and account growth.

Refined relationship-building skills and experience
working collaboratively with inter-departmental stakeholders.

EXPERIENCE

Riparia Marketing 2018 – Present

FOUNDER & CONSULTANT

Riparia is where two distinct elements come together — brilliant products and inspired marketing. Product Marketing is a unique craft and a custom fit for each organization. I put my unique skill set to good use, bringing clear product messaging, documentation, go-to-market plans, process and training to companies who know they need product marketing but aren’t sure where to start.

Neustar 2017 – 2018

SENIOR MANAGER, PRODUCT MARKETING SALES ENABLEMENT

Bridge between Product, Marketing, and Sales. Responsible for increasing sales effectiveness by driving comprehension of Neustar’s products and solutions, and implementing sales tool creation and sales training.

  • Developed foundational marketing materials for all Neustar Marketing products, including cross-departmental training and sustainment efforts.

  • Full audit, clean up, and update to storage and structure of all sales collateral for fast, efficient sales team access.

  • Worked together with department stakeholders to create new general sales presentation with updated product messaging.

  • Worked with business development team to build collateral, train internal teams, and integrate partnerships into our larger story.

  • Ran an internal newsletter highlighting product launches, event feedback, upcoming webinars, client feedback and more.

  • Launched a quick-turnaround competitive email, collaborating with leadership to generate client-facing responses to market news.

Cheetah Digital 2016 – 2017

SENIOR MANAGER, GLOBAL PRODUCT MARKETING

Joined under Experian Marketing Services, later acquired and rebranded as Cheetah Digital. Tended to all data management products and features, including infrastructure optimizations, top priority for Cheetah Digital.

  • Managed launch of new products, defining timeline and benchmarks for success, and implementing cross-departmental training and sustainment efforts.

  • Transformed complex products and capabilities into solution oriented messaging with clearly defined market value.

  • Worked together with department stakeholders to create process documentation for cross-functional collaboration.

  • Assisted in evaluation of vendors for measurement of product adoption and assistance in collateral production.

  • Developed and presented material for client facing product innovation webinars.

PRODUCT MARKETING TEAM LEAD

First hire for newly formed Product Marketing team. Worked across all products and departments, developing both internal and client facing product launch and enablement materials.

  • Defined Product Marketing team structure, processes, and sales support commitments.

  • Established go-to-market strategy, copy and collateral for all product and feature launches.

  • Developed trust, fostered excitement, and drove product fluency across a junior sales organization.

  • Analyzed, recommended, and produced sales materials for entry into new markets.

Curalate 2015 – 2016

PRODUCT MARKETING MANAGER

First hire for newly formed Product Marketing team. Worked across all products and departments, developing both internal and client facing product launch and enablement materials.

  • Launched multiple products, services, partnerships, and pricing models successfully including definition and management of all products and features integrated into the Undertone product suite following Sparkflow acquisition.

  • Organized twenty undefined multi-channel product features into solution-oriented sales toolkit still used today.

  • Drove cross-functional alignment and joint priorities across key stakeholders.

  • Trained internal teams on product messaging and operational impact.

  • Managed intern development and workload, fostering growth, understanding of Undertone products and industry trends.

  • Provided guidance on ad innovations and integration with social media platforms.

Undertone 2013 – 2015

Kontera 2011 – 2013

MARKETING ASSOCIATE; NATIONAL SALES PLANNER

  • Led strategy, execution and fulfillment of RFPs; led client events, interfaced with clients and assessed opportunity value.

  • Provided brand marketing support to international sales organization (e.g., ad sales packages, proposal templates, general

    sales presentation, vertical selling tools).

  • Developed, executed, and monitored brand marketing efforts across social, adtech, and online advertising and media.

  • Created product marketing materials, competitive research, and case studies.

  • Created sales support materials, presentations, and collateral; led additional sales projects (e.g., sales competitions).

  • Rebuilt sales intranet tool and maintained updated, consistent sales materials used by international teams.